{"title":"0-6 Months","description":"\u003cp data-start=\"615\" data-end=\"804\"\u003eThe first six months are a time of incredible growth and discovery. During this stage, babies are learning to focus, track movement, reach, grasp and explore the world through their senses.\u003c\/p\u003e\n\u003cp data-start=\"806\" data-end=\"1141\"\u003eOur 0–6 months collection includes carefully chosen baby toys, sensory toys and teethers designed to support tummy time, visual development and early sensory play. From high-contrast toys for newborns to soft, easy-to-hold rattles and silicone teethers, each product helps encourage natural development through simple, purposeful play.\u003c\/p\u003e\n\u003cp data-start=\"1143\" data-end=\"1382\"\u003eAll of our toys for 0–6 months are developmentally appropriate and selected through real experience working with babies in our classes, so you can feel confident you are choosing safe, engaging toys that support your baby’s early learning.\u003c\/p\u003e","products":[{"product_id":"newborn-sensory-cards-0-months-old-award-winning-baby-toy","title":"Newborn Sensory Cards (0+ Months Old) | Award-Winning Baby Toy","description":"\u003cp\u003eStimulate, entertain \u0026amp; develop your Baby's eyes and brain using our 0+ Month Newborn Sensory Flashcards whilst having sensory fun. \u003cbr\u003e\u003cbr\u003eBought and loved by over 20,000+ customers, MadeForMums Award-Winning and 5* reviewed by over 700+ customers! Watch as your baby's eyes begin to light up as they're attracted to stare and track the high contrast animals, shapes, patterns and more (60 designs in total) on our 0+ Month Sensory Flashcard Collection, perfect for newborn babies and up. \u003cbr\u003e\u003cbr\u003eOur Sensory Flashcards use the latest scientific research \u0026amp; studies, which shows that newborn Baby's vision is typically blurry and their field of vision is small, reaching a maximum of 12 inches. Studies have proven that high contrast images and colours, mainly black \u0026amp; white at younger ages registers the strongest with your Baby's retina which stimulates their brain to help their growth and development.\u003c\/p\u003e","brand":"Priya \u0026 Peanut","offers":[{"title":"Default Title","offer_id":55401151037788,"sku":"PP_SEN_001","price":14.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/3883\/2988\/files\/782d4caab64f948b853cc370d8eec9337e1a4f1cbba4f810abdefd57672ec02d.jpg?v=1756927842"},{"product_id":"my-first-sensory-mirror-book","title":"My First Sensory Mirror Book","description":"\u003cp\u003eIntroduce your baby to their first book with our 'My First Sensory Board Book'. 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Watch as you flick through the pages and see your little one mesmerised by the images whilst they stimulate your baby's brain and eyes, helping to aid the development of their vision, eye-tracking ability and social-emotional skills in our mirror. \u003cbr\u003e\u003cbr\u003eOur Sensory Board Book is 12 x 12cm in size and features 10 different pages, from a mirror to reflective animals, insects, objects and more.\u003c\/p\u003e","brand":"Priya \u0026 Peanut","offers":[{"title":"Default Title","offer_id":55401151627612,"sku":"PP_SBOX_025","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/3883\/2988\/files\/d69f9b9c25c22232aee76188b9ce0448d5e52adafe185532616981a8d2562aba.jpg?v=1756927845"},{"product_id":"colour-sensory-flash-cards-for-babies-3-months-sensory-toy","title":"Colour Sensory Flash Cards For Babies (3+ Months) - Sensory Toy","description":"\u003cp\u003eJust like our 0-6 month black \u0026amp; white sensory flashcards, studies show that contrasting colours and images which grab your Baby's attention are brilliant for the brain, attention span and eye-tracking development.   \u003cbr\u003e\u003cbr\u003eWhich is why we have specially designed our 3+ Month Colour Sensory Flashcards in a simplistic style for early identification with contrasting coloured backgrounds and images, which make them the perfect way to continue your baby's development and to keep them entertained as they play, interact and learn from the wide range of animals, fruits, objects and patterns.\u003c\/p\u003e","brand":"Priya \u0026 Peanut","offers":[{"title":"Default Title","offer_id":55401152053596,"sku":"PP_SEN_004","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/3883\/2988\/files\/15c3f72026be23b56a29aca4bd43a9d6c2e32dbcdedc42231f71efe4fb3ef07d.jpg?v=1756927847"},{"product_id":"rainbow-sensory-ribbon-rings","title":"Rainbow Sensory Ribbon Rings","description":"\u003cp\u003eThe Rainbow Ribbon Ring is a sensory toy designed to engage and stimulate baby's senses and motor skills. \u003cbr\u003e\u003cbr\u003eRibbons: The rainbow sensory ribbon ring includes seven 10mm wide ribbons attached to a 70mm wooden beech ring. The 7 rainbow colours are a bright and engaging way to capture baby's attention and focus during playtime. \u003cbr\u003e\u003cbr\u003eDevelopmental Benefits: This toy is designed to aid in visual development, hand-eye coordination, and to encourage movement. Bet you didn't think you could get all that (and more) from a hand kite did you? \u003cbr\u003e\u003cbr\u003eSafety: It's important to note that this toy has been UKCA safety tested by an independent UK testing lab to meet safety standards. \u003cbr\u003e\u003cbr\u003eHowever, it's crucial never to leave children unattended with the ribbon rings, as the ribbons can pose a strangulation hazard. Always supervise children during play with this toy and ensure safe usage.\u003c\/p\u003e","brand":"Out The Box Baby Gifts","offers":[{"title":"Default Title","offer_id":55401154609500,"sku":"RAINRIBFAIRE","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/3883\/2988\/files\/3fd5893cdc5257cddeba1a8798d78834b5ce8248b593cd6ff4f6f0499b10f1f4.jpg?v=1756927861"},{"product_id":"black-and-white-sensory-ribbon-rings","title":"Black and White Sensory Ribbon Rings","description":"\u003cp\u003eSensory Ribbon Ring: The sensory ribbon ring includes seven 10mm wide ribbons attached to a 70mm wooden beech ring (the perfect size for little hands!) \u003cbr\u003e\u003cbr\u003eThe contrast between the bold black and white colours in the ribbons is stimulating for little one which helps develop their vision and focus. \u003cbr\u003e\u003cbr\u003eDevelopmental Benefits: This monochrome black and white baby toy is designed not only to help baby's visual development but also their hand-eye coordination, and to encourage movement! Amazing really isn't it? \u003cbr\u003e\u003cbr\u003eSafety: It's important to know that these sensory ribbons have been UKCA safety tested by an independent UK testing lab to meet safety standards (unlike most others out there!) \u003cbr\u003e\u003cbr\u003eHowever, it's crucial never to leave children unattended with the ribbon rings, as the ribbons can pose a strangulation hazard. Always supervise children during play with this toy and ensure safe use.\u003c\/p\u003e","brand":"Out The Box Baby Gifts","offers":[{"title":"Default Title","offer_id":55401155068252,"sku":"BWRIBBFAIRE","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/3883\/2988\/files\/cc3d9eae05801c38936cc47131fda014635de46d32bd162a12ba193a75b68303.jpg?v=1772048004"},{"product_id":"sensory-scarf-set","title":"Sensory Scarves Set - Pack of 7","description":"\u003cp\u003eColoured Scarves for Sensory Play \u003cbr\u003e\u003cbr\u003eDifferent than all other sensory scarves out there! UKCA Safety Tested as Toys from 0+ \u003cbr\u003e\u003cbr\u003eThese have a firm hem and the dye does not leak when wet! \u003cbr\u003e\u003cbr\u003e7 Rainbow Scarves: These are in all the colours of the rainbow. Help to develop hand-eye co-ordination, tracking, focus and concentration, all while having fun! Plus they make for a great game of Peekaboo! \u003cbr\u003e\u003cbr\u003eUse Them for Fun: You can use these coloured sensory scarves in so many ways. You can wave them around, twirl them, let baby feel the fabric, plus they make for a fantastic game of Peekaboo or hiding objects underneath them! \u003cbr\u003e\u003cbr\u003eHelps You Learn: Playing with these sensory scarves promotes essential skills such as hand-eye coordination, tracking, and concentration. Explore a world of fun and learning with our colourful scarf set! \u003cbr\u003e\u003cbr\u003eThese organza scarves are perfect for playing and learning, and they come in lots of bright colours to make it fun and exciting.\u003c\/p\u003e","brand":"Out The Box Baby Gifts","offers":[{"title":"Default Title","offer_id":55401155461468,"sku":"SSFAIRE","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/3883\/2988\/files\/3c4ee72c359d6a5fa60247651c1cf9cf0af8c32cf1db6f18d314a48492101953.jpg?v=1756927868"},{"product_id":"lift-the-flap-farm-children-s-board-book","title":"Lift-The-Flap Children’s Board Book - Farm","description":"\u003cp\u003eJoin sheep to explore the farm and see who you can find! Can you see who is hiding in the barn? Can you spot who is hiding in the stables? \u003cbr\u003e\u003cbr\u003eChildren will adore lifting the flaps and meeting lots of farm friends in this sweet board book. The book has bright engaging illustrations and is designed with chunky pages which are perfect for little hands to hold. \u003cbr\u003e\u003cbr\u003e* Lift-The-Flap Design \u003cbr\u003e* Chunky Durable Pages \u003cbr\u003e* Perfect For Ages 2 Years +\u003c\/p\u003e","brand":"Robert Frederick Ltd","offers":[{"title":"Default Title","offer_id":55401156378972,"sku":"VRLF03","price":4.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/3883\/2988\/files\/51786eb0544be39f926b80af8ff1669d5286ede9c132ca0b7354ad68615e434f.jpg?v=1756927875"},{"product_id":"tiny-touch-colours-bright-and-textured-baby-board-book-for-ages-0-2-interactive-touch-and-feel-book-with-colourful-characters","title":"Tiny Touch Board Book - Colours","description":"\u003cp\u003eTiny Touch Colours Board Book is the perfect first book for little learners! 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