Privacy policy

Last updated: September 13, 2025

The Little Baby Company (“we”, “us”, “our”) operates this website and store to provide you with a curated shopping experience (the “Services”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit, use, or make a purchase through our Services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect the following personal information, depending on how you use our Services:

  • Contact Details: Name, email, phone number, billing & shipping address.

  • Financial Information: Payment details, transaction history.

  • Account Information: Username, password, preferences, and settings.

  • Order & Transaction Data: Products viewed, added to your basket, purchased, returned, or exchanged.

  • Communications: Messages you send us, including customer support enquiries.

  • Device & Usage Information: IP address, browser, network, and how you interact with our site.

How we collect it:

  • Directly from you when you use our Services or contact us.

  • Automatically through cookies, analytics, and similar technologies.

  • From service providers we use to operate the site.

  • From third parties, such as business partners (where applicable).

2. How We Use Your Information

We use your information to:

  • Provide & Improve Services: Process orders, arrange delivery, remember preferences, and customise your shopping experience.

  • Marketing & Promotions: Send emails or messages about products, promotions, or events (you can opt out anytime).

  • Security & Fraud Prevention: Protect accounts, detect fraud, and maintain a safe shopping environment.

  • Customer Support: Respond to enquiries and provide assistance.

  • Legal Compliance: Fulfil legal obligations, respond to valid legal requests, or enforce our policies.

3. How We Share Your Information

We may share your information with:

  • Service Providers: Shopify and other vendors who help with payment processing, analytics, fulfilment, or customer support.

  • Marketing Partners: For advertising or promotional purposes (you can opt out).

  • Legal or Regulatory Authorities: To comply with laws or enforce our policies.

  • Business Transactions: In case of mergers, acquisitions, or similar events.

We do not sell your personal data.

4. Cookies & Tracking

We use cookies and similar technologies to improve your shopping experience, remember preferences, and analyse site usage. You can manage cookies through your browser settings.

5. Children’s Data

Our Services are not intended for children under 13. We do not knowingly collect personal information from children. If a parent or guardian believes we have collected personal data from a child, please contact us to request deletion.

6. Security & Retention

We take reasonable steps to protect your data, but no system is completely secure. Information is retained only as long as necessary to provide services, comply with legal obligations, or resolve disputes.

7. Your Rights

Depending on where you live, you may have rights to:

  • Access or correct your personal data.

  • Request deletion or restriction of processing.

  • Receive a copy of your information (data portability).

  • Object to processing for marketing purposes.

  • Withdraw consent (if processing is based on consent).

To exercise your rights, contact us at the details below. We may ask you to verify your identity before processing requests.

8. International Transfers

Your information will not be stored or processed outside the UK or EEA. 

9. Third-Party Links

Our site may link to other websites. We are not responsible for their content or privacy practices. Please review their policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy occasionally. Changes will be posted here with an updated “Last updated” date.

11. Contact Us

If you have questions or wish to exercise your data rights, contact us:

We are the data controller of your personal information under applicable data protection laws.